Questions & Answers

The 4T Email is a strategy created by Josh Braun to help business owners craft more effective prospecting emails. It’s based on four key elements: Trigger, Third-party, Teach, and Tell. These elements work together to create an email that feels more personalised and relevant, making it easier to get your prospect’s attention and drive engagement. Instead of sending a typical sales pitch, the 4T approach aims to build trust and offer value from the first interaction.

Here’s how it works: the Trigger is the reason you’re reaching out, usually tied to something specific you noticed about the prospect. The Third-party section mentions others you’ve worked with or insights from their industry to build credibility. In the Teach section, you share a quick tip or piece of genuinely useful advice. Finally, the Tell gives a simple call to action, inviting the recipient to take the next step without being too pushy. This method is all…

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