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The 4T Email is a strategy created by Josh Braun to help business owners craft more effective prospecting emails. It’s based on four key elements: Trigger, Third-party, Teach, and Tell. These elements work together to create an email that feels more personalised and relevant, making it easier to get your prospect’s attention and drive engagement. Instead of sending a typical sales pitch, the 4T approach aims to build trust and offer value from the first interaction.

Here’s how it works: the Trigger is the reason you’re reaching out, usually tied to something specific you noticed about the prospect. The Third-party section mentions others you’ve worked with or insights from their industry to build credibility. In the Teach section, you share a quick tip or piece of genuinely useful advice. Finally, the Tell gives a simple call to action, inviting the recipient to take the next step without being too pushy. This method is all…

The Novotel Birmingham, for the Get Ready Workshop, offers you a one-night stay with breakfast included, paid for by Innovate UK, for the first day of the workshop.

If you require further accommodation at your own expense, for subsequent nights, or the night(s) prior, you can contact the hotel bookings directly and quote you are with on an ‘Innovate UK GBIP’.

Subject to availability, the hotel will offer you their best nightly rate.

There is no guarantee that you receive a discounted group rate or be able to stay in the same room for consecutive nights.

Please note that prices for additional nights may increase as your stay approaches. Best rates for additional rooms are given 7 days before any stay.

If you need help to bring your ideas to life, 'Overnight Slide Design' has worked with Martin Barnes. You can find them here.

The World Economic Forum has developed its Strategic Intelligence capabilities to help make sense of the complex forces driving transformational change across economies, industries, and global issues.

You will need to create a free login, that will allow you to search by country, sector and a number of other factors.

Protect your organisation’s most valuable assets

The Centre for the Protection of National Infrastructure is the United Kingdom government authority which provides protective security advice to businesses and organisations across the national infrastructure. including around IP, Investments, NDAs and tech security.

https://www.cpni.gov.uk/secure-innovation

As we start to meet people again in the physical space thoughts of Covid are still very much front of mind, but one thing the pandemic has taught us is how to use QR code technology to share information digitally. Before you leave on your GBIP and head into face to face meetings why not swap traditional business cards for a new QR digital business card.

Here are 3 free ways you can use the QR code to swap your contact details.

How to create a VCard QR saving your contact details into someone's mobile address book?

1) Go to a free third party QR code creator site, like QR Code Monkey, and select create VCard

2) Add in the contact details you would like to share, create and save your QR code

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